On demand Webinar

Allegrow + Nylas Coffee Chat: Safeguard CRM sender reputation and email deliverability

If you’re building an email marketing tool or even an e-commerce platform, it’s a no-brainer that email deliverability is critical for your product’s success. But if you’re building a CRM (Customer relationship management) platform, you might be surprised to discover just how critical email deliverability is to ensuring user adoption, product stickiness, and scalability.

Join Ruari Baker, Co-Founder and CEO at Allegrow, and Chris Noble, Account Executive at Nylas, for a compelling conversation on why it's critical for CRMs to protect their sender reputation and optimize their email deliverability. Allegrow, a team of proven email deliverability experts, have helped CRM teams optimize email inbox placement. They'll uncover their best practices and actionable solutions that CRM teams can start using today. 

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In this 30-minute replay, viewers will:

Discover the groundbreaking tools that Nylas and Allegrow offer to help CRMs preserve sender reputation.

Peek into real case studies of CRMs that are setting the standard for email reputation.

Understand the most effective tactics and strategies for preserving an email deliverability rate that customers can depend on.

Operationalizing Business Value of Data: How mapping personalization data to specific account management pillars like customer identity, business process management, or pricing & promotion can immediately create business value

Customer Engagement Strategy: How 1st party communications experiences close the gap on getting business value from data collection and engagement for your application

How to make your first API request from the Nylas dashboard in a few short minutes.

How to make your first API request from the Nylas dashboard in a few short minutes.

How to make your first API request from the Nylas dashboard in a few short minutes.

How to make your first API request from the Nylas dashboard in a few short minutes.

Speakers

Speaker 1

Chris Noble

Account Executive, Nylas


Speaker 2

Ruari Baker

CEO and Co-Founder, Allegrow

Ruari Baker, CEO and co-founder of Allegrow has been working on the science behind inbox placement (whether emails reach the primary inbox or the spam folder) since 2018. After analyzing the inbox placement of more than 60 million emails, Ruari has developed a unique expertise on the emerging issue of email deliverability.

Allegrow today is used by hundreds of market-leading technology businesses like Algolia, Quantum Metric, SaaStr and Workvio - and includes integrations to sales engagement platforms like Salesloft and Outreach (becoming the de facto solution for outbound deliverability in scaling teams).

Speaker 3

Andrew Slate

Product Marketing Manager, Nylas

Andrew is a product marketing manager at Nylas where he leads customer marketing programs and go-to-market activities for the Nylas Email API. In his spare time, Andrew is a backpacker, photographer, and live music fan.

Speaker 4

Spang

Nylas

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